CinemaNow offers instant access to an extensive library of premium video content for rent or purchase, including the latest new release movies and TV shows. It's included with your Xbox Live account, and there are no late fees.
Follow the instructions to sign in to your CinemaNow account or create an account.
Once the account is created or you’ve signed in, you’ll be prompted to:
Name your device. Type a description of the device you are activating, such as “Living Room Xbox.”
Type the activation code that’s displayed on your Xbox screen.
Once the activation code is entered on the CinemaNow website and you select OK, the Xbox 360 console will confirm that the activation has been successful.
When you are prompted, enter your billing details on the CinemaNow site.
Note To watch CinemaNow content on your Xbox 360 console, you must rent or buy the content through the CinemaNow site and then access those programs from your Xbox 360 CinemaNow library.
Use Family Settings to control access to content
The parental controls on the CinemaNow site do not apply to the Xbox 360. Any content rented or purchased through CinemaNow will be managed by Xbox 360 parental controls. For example, if you prohibit certain kinds of shows from being watched through your console, restricted content will appear in the CinemaNow app with a lock icon. To play a restricted item, an adult must enter the Family Settings pass code. To change these controls, an adult must edit the Family Settings.